Furthermore, the team is preparing steps to working on the next-generation version,” discloses Lubino. “Only six months into the launch of Logic Compact, we have already introduced new flavors and device colors, and we are also planning device accessories. Not a company that simply rests on its laurels after a successful product launch, JTI has in the meantime also kept busy augmenting the Logic Compact line with additional consumer choices. Consequently, JTI’s latest marketing campaign for Logic Compact carries the tagline, “In your hands”. “And now Logic Compact answers consumers’ demand for a pocket-sized device,” Ignacio Aguilera, RRP strategy & planning vice president adds, highlighting the fact that user-friendly, smaller, closed-tank system devices are topping the consumer preference list in practically all mature vaping markets these days.Įven the product’s name reflects this, as the suffix “Compact” communicates the device’s pocked-sized design. We develop our portfolio based on consumer trends, from cig-alike devices like our Logic Power and Logic Curv to pen formats like the Logic Pro, which at the time actually was one of the first movers in this segment worldwide,” confirms Lubino. “The consumer is at the center of everything we do. Since making its first appearance in the UK in August 2018, Logic Compact has accordingly debuted in a quite extensive line-up of further territories (see table).īut it is not only speed that counts. “In technology-driven industries, speed to market is key,” says Xavier Lubino, r&d RRP* strategy & innovation vice president. Logic Compact’s speedy market readiness, of course, benefitted from the circumstance that its design was adapted and tweaked from an already existing product platform. While the development of entirely new technology and products may generally involve substantial r&d efforts that sometimes carry on for years, coming up with Logic Compact took just over eight months from concept stage to product readiness and the device’s subsequent pilot launch in the UK, according to Japan Tobacco International (JTI). Now the company is in the midst of a global roll-out of the even more convenient, pocket-sized Logic Compact. JTI’s Logic range of vaping products is known for its sophisticated quality and has been a success in the world’s most important vaping markets. The perfect accessory for a modern lifestyle
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